MINI Sales Figures May 2011 [updated]

MINI USA reported sales of 5,801 automobiles in May - my Countryman is counted in this number helping it to edge 5,800 by one! The May 2011 sales are an increase of 37.0% over the 4,233 sold in May 2010. However, this compares disappointingly to previous month's stellar sales numbers of 6,446 cars sold (April 2011) and represents about 10% decrease in sales. Notably, MINI also decided not to release sales details by models at the time of press release ( I will try to source the individual sales numbers from elsewhere and post it up)

The R60 Countryman continues to do quite well, selling 1,710 units during the month of May. This is ONE more unit than last month's figure of 1,709. It has been very steady for the past 3 month at this number - a little over 1,700 units - and is proving to be a solid volume model right behind the hardtop models. On that topic, R56 hardtop models took a big hit compared to last month's number of 3,367. However, at 2,775 units, it's an increase of 22.8% compared to same month last year. Convertible and Clubman models continue the downward trend compared to last year's numbers, and also sold less than previous month.

With MINI Rocks the Rivals $1,000 off incentives, I was expecting better numbers. However, the decline was mostly expected by auto analysts due to part shortage caused by Japanese quakes and as many parts of the nation struggled to keep their homes afloat amidst floods, tornadoes, and other natural disasters.

[ Source :: MINI | MotoringFile ]