MINI Sales Figures June 2013

274. This is the number that separated the sales of Hardtop models and Countryman, two best selling cars in MINI US lineup. Countryman sales for the month of June surged 14.8% to 2,089 units, compared to 1,819 units from same month last year. Hardtop sales are down 9.2% in June, and down 21.3% YTD - All this could be due to the anticipation of brand new F56 MINI, scheduled for world debut at the Frankfurt Auto Show in September, with buyers waiting for the new model. Other notable trend is the sales between Coupe and Roadster model. Sales of Roadster is easily outpacing the Coupe, with the ratio of 3 to 2. It also seems Roadster is not cannibalizing sales from the Convertible, as sales of Convertible has been holding quite steady.  

MINI USA reported the best month ever in June with sales of 6,571 automobiles, an increase of 9.6 percent from the 5,995 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 0.9 percent on volume of 32,356 compared to 32,059 in the first six months of 2012.

MINI Pre-Owned Vehicles
In June, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 16.3 percent to 1,877 automobiles from the 1,614 sold in June, 2012. MINI NEXT had a strong month with 100 percent increase over June 2012, and 113.2 percent increase year-to-date. January through June, MINI used vehicle sales are up 18.5 percent on volume of 10,324 compared to 8,710 in the same period of 2012.

MINI Sales Figures May 2013

MINI Brand Sales 
MINI USA reported sales of 5,944 automobiles in May, a decrease of 3.4 percent from the 6,153 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 1.1 percent on volume of 25,785 compared to 26,064 in the first five months of 2012.

MINI Pre-Owned Vehicles 
In May, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 18.8 percent to 1,964 automobiles from the 1,653 sold in May, 2012. January through May, MINI used vehicle sales are up 19.0 percent on volume of 8,447 compared to 7,096 in the same period of 2012.

MINI Sales Figures April 2013

MINI USA reported sales of 5,786 automobiles in April, an increase of 1.0 percent from the 5,731 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 0.4 percent on volume of 19,841 compared to 19,911 in the first four months of 2012.

MINI Sales Figures March 2013

MINI USA reported sales of 6,071 automobiles in March, an increase of 3.5 percent from the 5,866 sold in the same month a year ago.  Year-to-date, MINI sales in the U.S. are down 0.9 percent on volume of 14,055 compared to 14,180 in the first three months of 2012.

MINI Countryman continues to sell briskly as a second large volume model at 1,761 units sold, increase of 11.5% compared to same month last year. The new Paceman set its first month sales figure at 169 units. It will be interesting to see how Paceman performs in terms of sales and compared to other MINI models, especially Countryman. However, I think any cannibalization from Countryman will be relatively small as buyers like Countryman for its size and functionality of 4 doors. Also, Paceman is a niche model and will ultimately help MINI to increase its overall sales numbers rather than taking much sales from any other model.    

MINI Countryman was the 204th best selling car in the world in 2012

The other day, as I was sharing the image above with one of my colleague, he complained that MINI has 'lost' its edge, producing such a big, un-MINI-like, pointless car: The MINI Countryman. He's even more weary of the new Paceman. We've all heard this countless times, though. While I, of course, defended MINI's position on its behalf with countless sound reasons, I understood that rejecting something new that disturbs one's perception is only a natural human reaction. (It is noteworthy, however, that he has never driven any MINI!)  Regardless of those naysayers, however, MINI has been enjoying quite a success with the Countryman, celebrating it 250,00th production only few weeks ago. And it was 204th best selling car in the whole world in 2012 with 102,250 units sold! (including Paceman) While the 204th place ranking may not be that impressive to you, when you place it in a comparison with MINI hardtop/clubman and other variants numbers, ranking at #104 with 199,276 units sold, it gets interesting. Basically in just 2.5 years since its introduction, 1 in 3 MINIs sold worldwide is now the 'bigger' MINI - Countryman & Paceman. US market also reflects that as Countryman takes roughly 38% MINIs sold year-to-date. Remember Nissan Juke? The car the journalists around the world love to put against MINI Countryman due to its relatively similar price, concept, and appeal? It ranks at respective #85 with 232,128 units sold.

MINI Sales Figures February 2013

>MINI USA reported sales of 4,302 automobiles in February, a decrease of 13.6 percent from the 4,980 sold in the same month a year ago.

In February, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 15.5 percent to 1,583 automobiles from the 1,371 sold in February, 2012. 

It is notable that while the Hardtop sales are down 18.2% at 1,986 units, Countryman sales remain very strong up 28.4% at 1,662 units. There is only little over 300 unit difference between the Hardtop and Countryman. It is also interesting that Roadster is outselling both the Coupe and Convertible year-to-date.

The low sales numbers of Hardtop might continue throughout this year as buyers anticipate the upcoming next generation F56 models. The new F56 Hardtop will have a world premier at this years Frankfurt Auto Show in September.

[ Source :: MINIUSA ]

MINI Sales Figures May 2012

MINI USA reported sales of 6,153 automobiles in May, an increase of 6.1 percent from the 5,801 sold in May 2011. Year-to-date, MINI sales in the U.S. are up 6.0 percent on volume of 26,064 compared to 24,588 in the first five months of 2011.

MINI Sales Figures March 2012

MINI USA reported sales of 5,866 automobiles in March, a decrease of 3.6 percent from the 6,087 sold in March 2011. Year-to-date, MINI achieved its best first quarter sales since the record year of 2011 retailing 14,180 vehicles, up 14.9 percent compared to 12,341 vehicles sold in the first three months of 2011.

MINI Sales Figures December 2011

MINI USA reported sales of 5,711 automobiles in December, up 32.2% from the 4,320 sold in December 2010.  For the year 2011, MINI sales in the U.S. are up 26% on volume of 57,511 compared to 45,644 sold in 2010.


“MINI’s record setting sales results in 2011 prove that small is a success in its own right even without the prodding of rising fuel prices,” said Jim McDowell, Vice President – MINI USA. “Our U.S. customers have found they can have a great motoring experience even while enjoying strong fuel economy and a smaller footprint. Motor On!”

MINI Sales Figures November 2011

MINI USA reported sales of 4,750 automobiles in November, up 70.5% from the 2,786 sold in November 2010.  Year-to-date, MINI sales in the U.S. are up 25.4% on volume of 51,800 compared to 41,324 in the first eleven months of 2010.


“The results are exciting because it means customers are not only buying in record numbers they are also ordering customized vehicles,” said Jim McDowell, Vice President, MINI USA. “This will be the best sales year ever for MINI thanks to our expanding model line-up, and there’s more to come!”

MINI Sales Figures October 2011

What a month for the Countryman! MINI Countryman had its best month ever in October with 2,012 sales (coinciding with delivery of 2012 model year Countryman!) Overall, MINI USA reported sales of 5,415 automobiles in October.  The October 2011 sales are up 37.1% from the 3,950 sold in October 2010.  Year-to-date, MINI sales in the U.S. are up 22.1% on volume of 47,050 compared to 38,538 in the first ten months of 2010.

What's very remarkable this month is how close Countryman sales had caught up with Hardtop sales, the definite volume leader for all these years. With sales number of 2,012, it is only 65 units shy of Hardtop sales of 2,077. It was speculated before that it was only a matter of time that Countryman sales could catch up to Hardtop sales, but not this fast.

MINI Sales Figures September 2011

MINI USA reported sales of 3,999 automobiles in September.  The September 2011 sales are down 18.1% from the 4,884 sold in September, 2010. The Hardtop sale is down wooping 43% compared to September of 2010. Countryman's sale is inching up to Hardtop, only about 680 units behind the Hardtop! I believe MY2012 Countryman are being delivered to customers which explains the big jump compared to last month's dismal sales of 642 units. Both Convertible and Clubman sales are quite steady at 400+ units comparing to previous months.

MINI is certainly blaming on low inventory for its low sales, but I wonder if there are other factors involved such as Fiat 500 finally effecting MINI Hardtop sales.

MINI Sales Figures August 2011

MINI USA reported sales of 3,109 cars in August.  The August 2011 sales are down 29.7% from the 4,425 sold in August, 2010. The sales are down considerably compared to August of 2010 as well as previous month. MINI blames lack of inventory for the decrease in sales.

“Lack of inventory slowed MINI sales in August due to our annual model year change over in July,” said Jim McDowell, Vice President – MINI USA. “MINI has been fortunate to maintain a tight supply of inventory and many customers submitted specifications for custom MINIs in August so we are confident this will be reflected in September and October sales continuing our momentum this year.”

Year-to-date, MINI sales in the U.S. are up 26.7% on volume of 37,636 compared to 29,704 in the first eight months of 2010.

MINI Sales Figures July 2011

MINI USA reported sales of 4,711 automobiles in July.  The July 2011 sales are an increase of 8.9% over the 4,326 sold in July, 2010. Year-to-date, MINI sales in the U.S. are up 36.6% on volume of 34,527 compared to 25,279 in the first seven months of 2010. 

Hardtop continues to be the volume leader while Countryman is a solid number 2. However, Hardtop sales is down hard compared to July 2010 at  wooping -26.8%. Clubman's sales actually increased 2.2% over the same month last year. Convertible sales continues the downward trend. More details after the jump.

MINI sales figures June 2011

MINI USA reported sales of 5,228 automobiles in June, a new record for the month.  The June 2011 sales are an increase of 26% over the 4,149 sold in June, 2010. Year-to-date MINI sales in the US are up 42.3% on the volume of 29,816 compared to 20,953 in the first six month of 2010. More details after the jump.

MINI Sales Figures May 2011 [updated]

MINI USA reported sales of 5,801 automobiles in May - my Countryman is counted in this number helping it to edge 5,800 by one! The May 2011 sales are an increase of 37.0% over the 4,233 sold in May 2010. However, this compares disappointingly to previous month's stellar sales numbers of 6,446 cars sold (April 2011) and represents about 10% decrease in sales. Notably, MINI also decided not to release sales details by models at the time of press release ( I will try to source the individual sales numbers from elsewhere and post it up)

MINI Sales Figures April 2011

MINI rocketed forward during the month of April, 2011 and scored the Best Month ever for US market. MINI USA reported sales of 6,446 cars, which is an increase of 67.7% over the 3,843 sold in April, 2010. Year to date for 2011 is up 49.4% versus 2010 (18,787 vs 12,571) Read more for details.

MINI Sales Figures March 2011

Apparently, MINIs sold quite well last month. March 2011 sales was 6,087 cars, up 68.5% compared to same month last year, making it the best March. Year to date for 2011 is up 41.4% versus 2010 (12,341 vs 8.728)