Mystery package from MINI has arrived! =)

The other day, I've received a mysterious package from MINI! What a pleasant surprise! (well.. I was actually waiting for something to arrive as that's what other owners were saying!) It was what seems like a black cotton back wrapped in vinyl with stencil style MINI Cooper S hardtop graphics throughout. There is definitely something inside the bag... What is it? Let the drum-roll begin!

Well... actually nothing too special. The items in the package include a journal, give-away MINI motoring cards, a pen, a mouse pad, MINI magazine, and a smilely antenna ball!

I like the mouse pad even though my laser mouse doesn't need one. MINI Journal can be useful. Give-away MINI motoring cards? nifty idea but not too useful - but I can use the vinyl case it came with as business card holder! MINI branded pen is.. well a pen, but they really can use a better designed pen. The magazine? I just received one already.. there must be a communication error within MINI? =p Lastly, the bag. I will have to use sanitize wipe to clean the vinyl wrap first before use as it's now flipped inside-out. 

While I'd much have preferred something like carwash kit (I've heard MINI did that already though in previous years) I do appreciate this little 'owner's kit' gift from MINI. It is no-brainer type of marketing ploy as a good follow up that puts small smile to customers and is a pleasant surprise.

MINI isn't the only one doing this kind of marketing, however. I have received something similar before from VW - It was a carwash mitten that I still use when I wash my GTI!